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She Moves
Building a more active world for women.
Physical activity has the power to transform women's lives and the communities they live in.
Yet, despite their desire to be active, women and girls face numerous barriers, compounded by funding disparities, that hinder their ability to lead healthy and fulfilling lives.
She Moves partners with organisations to craft 'female-first' strategies and develop innovative, affordable behaviour change campaigns and programmes that break down these barriers and boost physical activity levels.
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Expertise that delivers change
Our Projects
Our Expertise
Our unique 'female lens' approach empowers us to collaborate with you to create strategies, campaigns and programmes tailored to women's needs. Leveraging innovative, cutting-edge, community-based behaviour change technology, we help organisations break through barriers to enhance women's activity levels and boost overall health.
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Stratgey + Insight
Harnessing market trends and consumer insights, we co-craft actionable strategies that significantly increase female participation.
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Bespoke Brand + Marketing
We collaborate with you to create and launch dynamic, tailor-made digital campaigns, apps and activations that captivate and inspire female audiences.
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Behaviour Change
SheMove.AI's behavior change algorithm enables you to track and monitor activity levels, build communities of interest, and deliver personalised motivation through organisation specific targeted triggers and rewards.
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Cutting Edge Community Technology
With state-of-the-art branded apps, data analytics, and dynamic campaigns, we empower organisations to drive behavior change and foster vibrant communities. Our customisable, cost-effective apps are tailored to meet your unique needs.
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Innovative solutions
Leveraging AI technology, we co-create innovative sports, physical activity, and movement programmes and apps designed to empower and elevate female participation, driving a significant increase in activity levels.
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Data Insight + Analytics
Our bespoke analytics platform delivers powerful insights into user activity levels, behavior, engagement, and performance, empowering you to optimise strategies, campaigns and programmes for maximum impact.
Technology that
transforms communities.
Our mission is to empower organisations with the knowledge and technology to harness the power of AI and digital tracking technology to drive female growth and innovation across the physical activity, sport and health sectors.
Integration with leading wearables
"We wanted To re-invigorate the This Girl Can brand and create a campaign across Nottingham, that really connected with women, increased activity levels and created a lasting community. She Moves Nottingham has been a huge success with over 1000 women joining the Her Spirit app and being supported to increase their activity levels.""
Colin Ely - Active Nottingham.
Community Sport & Partnership Development Officer
Projects: Couch2Kilos Programme + She Moves Nottingham
About SheMoves.AI
Our dedicated team led by Holly Woodford (Strategy + Product Design), Mel Berry (Marketing + Partnerships) and Dave Brooks (Technology) have decades of experience in digital engagement, behaviour change, marketing and technology development.
In 2018 we successfully launched the Her Spirit app and brand. With over 35,000 users we have seen 74% of women who joined increase their physical activity and strength training. Since then we have worked with numerous brands and public sector organisations to help increase engagement, health outcomes and physical activity levels.
Our mission is to use the power of the technology we have built and the opportunities afforded by AI to enable a more active world for women and girls.
